Module 1


9am to 7.30pm
Luxury F&B Trends & Importance of Collaborations
Prof Sonja Prokopec

This session examines the recent global trends in the premium F&B industry. Prof Prokopec uses business exambples to illuminate the importance of and how to differentiate your F&B brand, and explores the “Why’s” and “How-to’s” for successful collaborations for F&B.

E-Commerce & Digital Brand Strategies
Prof Gautam Kiyawat

With a focus on reaching the luxury consumers across Asia, we explore the role e-commerce has and will continue to play, and how premium brands can be translated effectively online to retain and grow their brand values.

Fine Wine Appreciation
Industry Expert

Day 1 will end with NETWORKING (6pm to 7.30pm)

Canapes & Cocktails


2pm to 9pm
Market Trends & Industry Knowledge
Mr. François Saurel, Regional MD APAC, Edrington
Dinner & Experiential Activity: Tasting & Lesson on Whisky Traditions
Mr. Randall Tan, APAC Regional Brand Education Manager for the Macallan, Edrington
Academic Programs
Category Knowledge/Industry Engagement
Lifestyle Experiences