DAY 1


9am to 7.30pm
Luxury Wines & Spirits trends and the importance of collaborations
Prof Sonja Prokopec

This session examines the recent global trends in the premium F&B industry. Prof Prokopec uses business exambples to illuminate the importance of and how to differentiate your F&B brand, and explores the “Why’s” and “How-to’s” for successful collaborations for F&B.

E-Commerce & Digital Brand Strategies
Prof Gautam Kiyawat

With a focus on reaching the luxury consumers across Asia, we explore the role e-commerce has and will continue to play, and how premium brands can be translated effectively online to retain and grow their brand values.

Fine Wine Appreciation
Industry Expert

Embark on a sensory journey at our fine wines appreciation session. Immerse yourself in the elegance of a curated selection of world-class vintages, expertly guided by industry expert who unlock the secrets of each bottle. Amidst the ambiance of sophistication, indulge in delectable pairings crafted to complement the nuanced flavors of the wines. Join us for an unforgettable evening of discovery, celebration, and the timeless art of wine appreciation.

Day 1 will end with NETWORKING (6pm to 7.30pm)

Canapes & Cocktails

DAY 2


2pm to 9pm
Market Trends & Industry Knowledge
Mr. François Saurel, Regional MD APAC, Edrington
Dinner & Experiential Activity: Tasting & Lesson on Whisky Traditions
Mr. Joshua Ting, Brand Specialist - The Macallan
Academic Programs
Category Knowledge/Industry Engagement
Lifestyle Experiences