Unlock exciting career opportunities and make your mark in the luxury market.

Academic excellence reimagined through luxury lifestyle experiences.
Leadership in Luxury: Elevating Brands, Building Relationships

An Executive Program by ESSEC Academy of Luxury
  • Program Details
  • Curriculum
  • Program Director
Overview

A unique, short-term curated program which will benefit professionals seeking career growth, deep knowledge and worthwhile skills in the luxury and wealth management sectors. Embark on an intense academic and experiential learning journey that will immerse you in a day learning journey held across different venues in Bangkok.

This program offers world-class academic content and insights based on an engaging curriculum that will benefit career-switchers and professionals across different premium sectors. The learning journey is highly-experiential and blends industry engagement with relevant luxury experiences and learning moments…one that participants will thoroughly enjoy and find beneficial in supporting their roles in the luxury sectors.

This will also support those seeking to take their businesses and teams to a new level, or looking to take on more senior roles. It is also highly relevant for those looking to move into new jobs in the luxury industry.

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Learners will be able to immerse themselves in the world of luxury and our ecosystem, travelling through métiers and each step of the value chain.

From

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Where academic knowledge & insights in luxury management integrate with a treasure trove of experiences.

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Expert-led sessions on industry-relevant topics and useful knowledge to support skills in relationship building.

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Intensive learning and purposeful experiences designed to immerse learners in an impactful & unforgettable journey.

Program
DAY 1
The Essence of Luxury
A session that helps participants understand what makes a luxury product and what it takes to be a luxury brand. We will discuss the key players in the luxury industry and how the sector is changing in this post-pandemic world.
Luxury Consumers of Today
Discover consumer demographics, needs, and motivations, including preferences for High-Net-Worth-Individual (HNWI) and Ultra-High-Net- Worth-Individual (UHNWI). All while exploring current luxury industry trends with market insights.
Industry Research Insights:
Trends in Luxury Consumption (SE Asia & BKK)
Talk followed by Opening Dinner & Learning Experience
Your day will end at 9PM
DAY 2
Category Knowledge:
Art of Gems Discovery
Understanding Brand DNA and Codes Pt. 1
Understanding Brand DNA and Codes Pt. 2
Retail Safari Mission

Networking

Your day will end at 7.00PM
DAY 3
The Power of Clienteling
Industry Knowledge:
Private Banking / Luxury Watches
Understand what it takes to provide an authentic luxury experience for your consumers. Participants will get a hold of the different and evolving facets of what constitutes a luxury shopping experience or a general luxury experience.
Successful Collaborations in Luxury Sector
Successful Brand Activations
Category Knowledge:
Wines as Investment
Assessment 2
Graduation Ceremony & Celebration
Your day will end at 9.00PM
Academic Programs
Category Knowledge/Industry Engagement
Lifestyle Experiences Elements

Benefit from our faculty and experts.

Professor SONJA PROKOPEC

Academic Director
Faculty

Professor of Marketing, Associate Dean of Faculty, Former Chair Professor (LVMH Chair)

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Prof. Sonja Prokopec is a Professor of Marketing and the Associate Dean of Faculty at ESSEC Business School in Singapore. Her research explores consumer judgment and decision-making. She is also interested in understanding the factors that affect brand perceptions of luxury brands. Prof. Prokopec’s research has been published in the Journal of Consumer Research, Journal of Consumer Psychology, and International Journal of Research in Marketing among others, as well as a variety of media including the Harvard Business Review, Huffington Post, the Business of Fashion and Business Times Singapore.

She was the ESSEC LVMH Chair Professor of Luxury Brand Management for 12 years, from 2010 – 2022. She was named one of the Top 40 under 40 Business School Professors worldwide in 2015 (Poets&Quants ranking). Outside of teaching and research, she actively advises companies from the luxury and automotive industries, as well as start-ups regarding consumer behavior trends, consumer research and marketing, and brand management issues. She is also an advisory council member of Singapore Fashion Council and VOGUE Council.

Professor JUNQIU JIANG

Program Director (Academic)
Faculty

Professor of Marketing

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Junqiu Jiang is a marketing professor at ESSEC Business School. She holds a PhD in Marketing Strategy from Singapore Management University. Junqiu’s research explores the contextual factors that shape marketing decision-making, with current work examining how organizations secure marketing budgets and how corporate political ties influence marketing actions. A multimethod scholar, she draws on both quantitative and qualitative methodologies to produce research that bridges academic theory and managerial practice, with an emphasis on sustainable marketing. Junqiu earned her BA in Fashion Management from the London College of Fashion, University of the Arts London, and her MSc in Strategic Marketing from Imperial College London. Before pursuing her PhD, she worked across diverse industries—including luxury fashion, family business, mining, and finance—across regions such as South Africa, the UK, France, China, and Singapore.

At ESSEC, Junqiu teaches undergraduate, master's, MBA, and executive-level students. Her teaching portfolio and interests span Luxury Retail Management, Luxury Brand Management, Marketing Strategy, Marketing Management, and Marketing Research Methods. Through her teaching, she combines academic rigor with real-world relevance to equip students with the skills to lead in an evolving marketing landscape.

DENNIS TAN

Industry Expert
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Dennis co-founded Genesis-Global Gems & Jewellery Group, a purveyor of exquisite gems and jewelry in the ultra-luxury market, with business interest in various markets across Asia. Having started the business over 11 years and coupled with over 20 years of experience and expertise, Dennis specializes in the sourcing of rare diamonds and precious gems directly from mines across the world, for purposes ranging from investments to adornment.

Prior to that, Dennis had 16 years of corporate working experience with various multi-national organizations across various industries, such as luxury hotels, luxury retail, FMCG, logistics & distribution, and leisure. His forte lies in the areas of learning and development, and services.

In his free time, Dennis is an avid wine and champagne collector. His real passion lies in rare gems collection.

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Program Dates

+65 9092 5825

OCTOBER RUN

    October 16th - 18th 2025

    Closing Date Of Registration: 2nd October 2025

Program Fees

PER PARTICIPANT

Full Program: SGD 5000 / THB 128,000

Prevailing taxes will apply.

Installment plans are available. Contact David.lim@essec.edu for more information.

AWARD

All eligible participants of this Program will receive a Certificate of Completion from ESSEC Executive Education.

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