TRANSFORMING LUXURY HOSPITALITY:
Embracing Sustainability and Technological Innovation


Specialist Luxury Program

Luxury Hospitality Track
  • Program Details (Luxury Hospitality Track)
  • Curriculum (Luxury Hospitality Track)
  • Faculty And Speakers (Luxury Hospitality Track)
Overview

An executive program providing unique knowledge and insights into the luxury hospitality industry, specifically exploring Sustainability, Data & AI challenges. Learn more about the uniqueness and growth of the Luxury Hospitality sector and find out why addressing Sustainability, Data & AI challenges is critical at this juncture of change, volatility and growth in this vibrant sector.

WHO THIS IS FOR
This Specialist Luxury Program focused on the Hospitality industry is aimed at managers and leaders who operate within Data/IT, Sustainability, Business Development, Marketing, Client Service and Operations who wish to gain fresh insights and the latest knowledge about current trends, challenges and solutions to grow their impact and business in this industry.

Unique Learning Experiences with ESSEC Academy of Luxury APAC
This specially curated 2-day experiential program is developed with faculty and experts who have deep experience and understanding of this unique industry. The Specialist Luxury Program Tracks offered by the ESSEC Academy of Luxury APAC is part of a suite of short-term luxury management programs offered to executives and professionals who wish to advance their careers in areas where premium branding and building quality relationships with (ultra) high-net-worth are important.

What you will gain from this program:


  • Learning from ESSEC faculty and luxury industry experts in pertinent areas that deal with understanding luxury consumers and HNWI
  • Exploring concepts and knowledge from cases and examples drawn from a wide range of luxury industry sectors
  • Meaningful exchanges with peers from other industries
  • Learning by doing! We don’t just ‘show and tell’ but we ensure participants get to have firsthand experiences about the lifestyles of HNWI
  • Access to the Academy of Luxury programs and resources through an exclusive alumni network

This Specialist Luxury Program Track is for those who appreciate the finer things in life and wish to learn more about this industry to enhance their knowledge and career development.

From

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01

A uniquely designed program encapsulated into a 2-day experience, weaving knowledge, insights, and hands-on learning which engages all the senses.

02

Bringing together industry-specific knowledge and meaningful experiences to help executives to expand their social readiness and skills.

03

Involving category experts to provide external perspectives and creating opportunities for networking as part of the community.

DAY 1


9am to 7pm
Integrating Sustainability in Luxury Experiences - A Holistic Approach
Prof Michail TOANOGLOU

This module explores the integration of sustainability in luxury hospitality, emphasizing a responsible and holistic approach. Participants will learn about sustainable practices, innovative strategies, and case studies demonstrating how luxury brands can deliver exceptional experiences while maintaining environmental and social responsibility.
The session will cover key areas such as eco-friendly design, sustainable operations, and the role of technology in enhancing sustainable luxury experiences.

Simplicity meets Innovation & Responsible Impact (Luxury Products & Services)
Invited Speaker
Sustainable Luxury Experiences in Hospitality: The Consumer Persepective
Industry Expert
Responsible Luxury Experiences: Sustainability in Focus (Case Study/Project)
Prof Michail TOANOGLOU

This session explores the principles of sustainable performance within the luxury hospitality sector.
It covers the integration of eco-friendly practices and ethical standards into luxury services, examining case studies and metrics for assessing sustainability efforts. Participants will learn to implement effective monitoring strategies and methodologies (KPIs) to ensure that luxury experiences not only meet but exceed environmental and social responsibility standards, maintaining the allure of luxury experiences.

Site Visit & Networking Cocktails "Behind the Scenes" at a Luxury Hotel
Facilitator: Prof Michail TOANOGLOU & Hospitality Leader

DAY 2


9am to 8.30pm
Beyond the Hype - Transforming AI Potential into Reality
Industry Expert: Kevin CHEUNG

This module focuses on the latest developments and terminologies in Data, AI, and Generative AI, participants gained insights into cutting-edge technologies and their applications.

The session highlighted real-life transformation case studies in the hospitality industry, showcasing how these advancements are revolutionizing customer experiences, operational efficiency, and decision-making processes. Participants get to discover the keys to successfully driving organizational transformation, emphasizing the importance of data-driven strategies, embracing AI innovations, and fostering a culture of continuous learning and adaptation. By understanding these elements, participants are better equipped to lead their organizations through the dynamic landscape of the modern hospitality sector.

Inspired and Innovative Leadership for a resilient Tourism Ecosystem
Prof Michail TOANOGLOU

During this module principles of inspired and innovative leadership within the luxury hospitality industry will be analyzed, focusing on building a resilient tourism ecosystem.
Participants will learn about strategic approaches to leadership that embrace innovation, adaptive capacity, and sustainability. Participants engagements include case studies, real-world examples of successful leadership practices, and interactive discussions on overcoming risks and challenges in the evolving luxury market.

Quality Management: Luxury Services & Customer Experience
Industry Expert: Caroline LAGON
Site Visit & Themed Dinner "Ultraluxe Service Focus"
Facilitator: Prof Michail TOANOGLOU
Academic Programs
Category Knowledge/Industry Engagement
Lifestyle Experiences

Professor Michail TOANGOGLOU

Program Director & Faculty

Professor of Management, Ph.d. in Hospitality & Tourism Management, Academic Director, M.Sc. in Hospitality Management

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Dr. Michail TOANOGLOU, is a Professor in the Management Department at ESSEC and Academic Director for MSc in Hospitality Management. He is a hospitality and tourism expert with 25+ years of professional experience in management roles in both the private and public sectors.

He also has an extensive academic and research background, with more than 15 years of teaching experience in higher tourism and hospitality education in Europe and Asia.

Dr. Toanoglou has been involved in projects focused on strategic sustainable tourism development, destination management, and branding.

His research was conducted with ACCOR, focused on sustainable luxury experiences and customer responsiveness.

Since 2018, he has been a Certified Sustainability Expert by the Global Sustainable Tourism Council (GSTC) and has contributed to various sustainability projects in the Asia-Pacific region.

He also holds top professional and academic certifications from the American Hotel & Lodging Association (AHLA): Certified Hotel Administrator (CHA) and Certified Hospitality Educator (CHE).

Kevin CHEUNG

External Expert & Lecturer
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With more than 14 years of experiences in consulting, marketing and business development, Kevin works as a Senior Director in a leading data consulting company, Artefact, today.

Kevin has assisted numerous global fortune 500 brands in their data transformation and data marketing acceleration journeys in Asia Pacific, from data/digital maturity assessment, acceleration roadmap design, operating model review, Machine Learning use cases ideation, build, industrialization and scale, to value engineering framework and measurement model implementation.

Along the value chain of data transformation, Kevin specializes in the sales and marketing domain. Kevin spearheads the Data Marketing proposition of Artefact in Asia Pacific, partnering with Google, Alibaba and other major tech players in the market (e.g., customer data platforms, cloud providers) to transform multinational brands’ sales and marketing practices, from siloed operations to data-empowered and integrated strategies augmented by A.I.

Successful transformation experiences include:

  • Global beauty brand South Asia Pacific & MENA data transformation program design and implementation
  • Global luxury brand consumer engagement acceleration model design and roll-out
  • Global pharmaceutical brand precision marketing strategy and implementation
  • Global electronics brand Adtech/Martech/Intech strategy, build and maintenance
  • Global supermarket ML-enabled sales forecast and promotion optimization model design and build
  • Caroline LAGON

    External Expert & Lecturer
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    Caroline Lagon brings over 20 years of experience in the hotel industry, specializing in Quality Management within luxury hotels.

    In the past decade, she has worked as the Director of Quality for The Set Collection, an ultra-luxury collection of hotels, where she implemented quality processes and successfully elevated guest satisfaction and guest experience.

    Since 2023, she serves as the Director of Employee Engagement within the group, fostering a positive and productive work culture while maintaining the highest standards of service excellence across all properties. Caroline has extensive experience in coaching managers and training teams. She developed a comprehensive course on quality management tailored for the hotel and luxury services industries, which she delivers to Master’s students at ESSEC Paris - MSc in Hospitality Management.

    Recognized for her expertise, she has served on the advisory board of The Leading Hotels of the World, focusing on quality standards from a guest perspective. She holds a post-master’s degree in Hotel Management from Sorbonne University and a master’s degree in Economics from Aix-Marseille University.

    Program Dates
    13 - 14 NOVEMBER 2024

    Places are limited to keep the learning experience meaningful for each participant. Please apply early!

    For enquiries, please contact David Lim at +65 9092 5825 or david.lim@essec.edu

    Award

    PER PARTICIPANT: SGD 2,400 per participant
    Prevailing taxes will apply

    AWARD: All eligible participants of this Program will receive a Certificate of Completion from ESSEC Executive Education.


    For more information, please contact us now

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