Program
DAY 1
The Essence of Luxury
A session that helps participants understand what makes a luxury product and what it takes to be a luxury brand. We will discuss the key players in the luxury industry and how the sector is changing in this post-pandemic world.
Luxury Consumers of Today
Discover consumer demographics, needs, and motivations, including preferences for High-Net-Worth-Individual (HNWI) and Ultra-High-Net- Worth-Individual (UHNWI). All while exploring current luxury industry trends with market insights.
Industry Research Insights:
Trends in Luxury Consumption (SE Asia & BKK)
Trends in Luxury Consumption (SE Asia & BKK)
Talk followed by Opening Dinner & Learning Experience
Your day will end at 9PM
DAY 2
Category Knowledge:
Art of Gems Discovery
Art of Gems Discovery
Understanding Brand DNA and Codes Pt. 1
Understanding Brand DNA and Codes Pt. 2
Retail Safari Mission
Networking
Your day will end at 7.00PM
DAY 3
The Power of Clienteling
Industry Knowledge:
Private Banking / Luxury Watches
Private Banking / Luxury Watches
Understand what it takes to provide an authentic luxury experience for your consumers. Participants will get a hold of the different and evolving facets of what constitutes a luxury shopping experience or a general luxury experience.
Successful Collaborations in Luxury Sector
Successful Brand Activations
Category Knowledge:
Wines as Investment
Wines as Investment
Assessment 2
Graduation Ceremony & Celebration
Your day will end at 9.00PM
Academic Programs
Category Knowledge/Industry Engagement
Lifestyle Experiences Elements