This session examines the recent global trends in the premium F&B industry. Prof Prokopec uses business exambples to illuminate the importance of and how to differentiate your F&B brand, and explores the “Why’s” and “How-to’s” for successful collaborations for F&B.

With a focus on reaching the luxury consumers across Asia, we explore the role e-commerce has and will continue to play, and how premium brands can be translated effectively online to retain and grow their brand values.